Home > Terms > English, UK (UE) > Sell-through rate
Sell-through rate
The percentage of magazines actually sold through retail outlets. For example, if your distributor sends various bookstores 100 magazines, and 20 are returned at the end of the selling cycle, your sell-through rate is 80%. See draw.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Printing & publishing
- Category: Publishing
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