- Settore: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
Any paid form of advertising (television, press, radio, cinema, posters) on which commission is paid by the media to the agency.
Industry:Advertising
The person within the advertising agency responsible for the administration of a client’s business.
Industry:Advertising
The advertising function which seeks to develop an understanding of the consumer’s relationship with the brand in order to brief creative development.
Industry:Advertising
ACORN enables consumers to be classified on the basis of the area of residence.
Industry:Advertising
The particular approach, based on rational or emotional arguments, which seeks to develop a direct link between the product or service and the consumer’s needs or wants.
Industry:Advertising
A company that develops and implements advertising activity.
Industry:Advertising
Any form of paid-for media used by the marketer to communicate with his target audience.
Industry:Advertising
The mental and behavioural stages through which an individual passes before making a purchasing decision.
Industry:Advertising
Százalékos aránya a teljes közönség, amely lesz kitett-hoz egy üzenetet a meghatározott időszak alatt.
Industry:Advertising
Számítógépes nyilvántartások összeállított külső forrásból, direkt marketing célokra is felhasználható.
Industry:Advertising
