- Settore: Printing & publishing
- Number of terms: 4475
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МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.
Industry:Advertising
The interpretation of stimuli and the organization of thoughts and ideas.
Industry:Advertising
broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.
Industry:Advertising
A measurement of the extent to which consumers are committed to a particular brand.
Industry:Advertising
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
Industry:Advertising
A name, term, design, symbol or any other feature that identifies one seller’s goods or services from those of other sellers.
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Industry:Advertising
Packaging which offers the purchaser additional volume at no extra cost.
Industry:Advertising
