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Butterworth-Heinemann
Settore: Printing & publishing
Number of terms: 4475
Number of blossaries: 0
Company Profile:
The external stimulus factors in the environment which surround the communications message and inhibit its effective transmission.
Industry:Advertising
The process of ensuring the transmission of a message without the use of words or language.
Industry:Advertising
The specific goals to be achieved during the timescale of a plan.
Industry:Advertising
The process by which an individual receives, organizes and interprets information.
Industry:Advertising
The process by which a salesperson communicates with one or more prospective purchasers for the purpose of making sales.
Industry:Advertising
The recognition of an unfulfilled want or need.
Industry:Advertising
The process by which the consumer resolves an identified need.
Industry:Advertising
That element of the marketing mix which includes all forms of marketing communications .
Industry:Advertising
The process of determining and co-ordinating the elements of the promotional mix.
Industry:Advertising
All forms of planned communications between any organization and its publics with the purpose of establishing mutual understanding.
Industry:Advertising