концепт маркетинга

концепт маркетинга

The process by which the marketer responds to the needs and wants of the consumer.

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Parte del discorso: sostantivo
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Settore/Dominio: Pubblicità
Categoria: Comunicazioni marketing
Company: Butterworth-Heinemann
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концепт

Computer; Sistemi operativi

A unit of thought that consists of characteristics attributed to an object, a relation, or an entity and that can be expressed in a symbol (e.g., a word or phrase).

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Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

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The process by which the tools of marketing communications are used in combination to reinforce each other.

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Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

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The process of change to an individual’s behaviour resulting from experience.

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The way in which a person lives, identified by his activities, interests and opinions.

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The gathering and assessment of data and other information.

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