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селективна пажња

The process by which receivers only notice some of the messages to which they are exposed.

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пажња
Pubblicità; Comunicazioni marketing

The process of arousing the interest of an individual in some activity.

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Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

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The process by which the tools of marketing communications are used in combination to reinforce each other.

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Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

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The process of change to an individual’s behaviour resulting from experience.

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The way in which a person lives, identified by his activities, interests and opinions.

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The gathering and assessment of data and other information.

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