Oglašavanje ispod crte (BTL)

Oglašavanje ispod crte (BTL)

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This style values cost effectiveness by seeking targeted quality customers over generalized advertisements meant for the whole population.

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Parte del discorso: sostantivo
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Settore/Dominio: Servizi alle imprese
Categoria: Marketing
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A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

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An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje po crti

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Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.