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identitet

Identity is an umbrella term used throughout the social sciences to describe a person's conception and expression of their individuality or group affiliations (such as national identity and cultural identity).

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Korporativni identitet
Servizi alle imprese; Marketing

The persona a company emulates and wishes to convey to the public through the use of advertisement, logos and other means.

Korporativni identitet
Pubblicità; Comunicazioni marketing

The programme of communication and change that a company undertakes in order to communicate its values.

spolni identitet
Sociologia; Sociologia (generale)

Thinking of oneself as either male or female in accordance with the cultural norms associated with those roles.

interkulturna kompetencija
Sociologia; Media sociali

Intercultural competence is the ability of successful communication with people of other cultures.

normalizacija
Sociologia; Media sociali

Normalization refers to social processes through which ideas and actions come to be seen as "normal" and become taken-for-granted or 'natural' in everyday life.

norma
Sociologia; Media sociali

Social norms are the behaviors and cues within a society or group.

izomorfizam
Sociologia; Media sociali

In sociology, an isomorphism is a similarity of the processes or structure of one organization to those of another, be it the result of imitation or independent development under ...

homologija
Sociologia; Media sociali

Homologies are structural resonances between the different elements making up a socio-cultural whole.

resocijalizacija
Sociologia; Media sociali

Resocialization is a sociological concept dealing with the process of mentally and emotionally "re-training" a person so that he or she can operate in an environment other than ...

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