Medija miks

Medija miks

The combination of media types used together to meet the objectives of a media plan.

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Parte del discorso: sostantivo
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Settore/Dominio: Pubblicità
Categoria: Cartellone pubblicitario
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Planiranje medija

Servizi alle imprese; Marketing

A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

Plan medija

Pubblicità; Comunicazioni marketing

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Planiranje medija

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The process of determining the means by which an advertising message will be communicated to a defined audience.

Raspored medija

Pubblicità; Comunicazioni marketing

A graphic representation of the dates, times and media sources in which advertising is to be placed.

Marketing miks

Servizi alle imprese; Marketing

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation ...

Udio

Pubblicità; Cartellone pubblicitario

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated ...

Alternativni medij

Pubblicità; Cartellone pubblicitario

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

Željezna konstrukcija

Pubblicità; Cartellone pubblicitario

A length of steel or iron bent at a right angle along its long dimension, used as a support or structural framework.

Pristup

Pubblicità; Cartellone pubblicitario

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

Revidirana cirkulacija

Pubblicità; Cartellone pubblicitario

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...